I didn't become a recruiter.
I became the person founders wish they'd called first.
I spent years inside Amazon MENA — one of the most demanding hiring environments on the planet. I lived the consequences of a bad HR hire at scale. I watched what happened when a fast-growing team had no People leader, when ER issues festered without the right HRBP, when a COO was forced to run compensation reviews at midnight.
When I decided to work independently, I made one choice: I would only work in the niche I know inside out. HR and People Ops roles for growth-stage companies across the UAE and GCC.
No generalist spray-and-pray. No CVs padded to look impressive. Just a shortlist of the right people — sourced, assessed, and context-briefed — delivered fast enough to matter.